Tuesday, 31 July 2012

Karolina Waz || TANK













In TANK's summer issue, Polish stunner Karolina Waz explores the raw beauty of East London's up-and-coming area dressed in a blend of street-wear and this season's hottest designers as she takes a stroll down the 'alternative' routes around the block - all so very East!

Photography : Tyrone Lebon
Styling : Zoe Bedeaux

Hannah Noble || Interview Russia





Photographer Elena Redina captures Elite beauty Hannah Noble in this whimsical story for the August 2012 issue of Interview Russia - which could only be described as a floral paradise! Hannah is caught up in the kaleidoscopic explosion of rich colours and heavenly graphic prints, and we love the idea of what should have been just an ordinary fashion editorial is now transformed into an astonishing work of art! C'est magnifique!

Friday, 27 July 2012

Elite Model Look 2012 || Bumble and Bumble



With the Elite Model Look UK National Final preparations in full swing, we couldn't be more thankful to our friends at Bumble and Bumble who have shown support to our EML finalists with their adorable personalised goodie bags! These are perfect for the model bootcamp training where the aspiring supermodels will learn everything they need to know from walking like a pro to adding the 'wow' factor to their already existing style! This is where the scrumptious Bumble and Bumble hair treats come in handy by providing our models with the essential styling tools which will help them towards achieving catwalk-ready hairstyles that are splashed across pages of the latest fashion glossies!

Maud Welzen || Belstaff A/W 12



English brand Belstaff pays a tribute to it's unique British heritage with its A/W 12 campaign showcasing luxurious chunky knits and iconic aviator jackets with the timeless appeal. And we couldn't have been more proud when we found out that our beautiful Maud Welzen was chosen to star in this sartorial dream, gleaming perfection & classic elegance. Match made in heaven!

Photography : Craig McDean
Fashion Editor + Styling : Karl Templer

Maria Pilliroog || Is In Town






Maria Pilliroog is in town and she is working it, honey! 
We are simply taken by these gorgeous shots of our Estonian beauty miss Pilliroog for isintown.com, showing off her piercing blue eyes, blonde tresses and a killer figure - quite frankly, we think she's the hottest chick in town right now!

Thursday, 26 July 2012

Kinga Rajzak || Vogue Japan







She is every photographers dream and all magazines want a piece of her - of course we are speaking of the fabulous Kinga Rajzak, who aces it once again; Appearing in a poetic beauty story for September '12 issue of Vogue Japan, the Slovakian-born stunner gives out such strong emotion that is literally sending shivers down our spine! Looking elegant with a hint of gothic in black leathers and lace styled by Jamie Surman, while the autumn-berry lips and smokey eyes beautifully complement her soft, delicate presence that complete this romanic story shot by Jem Mitchell.

Julia Johansen, Joseph Turnbull & Cailin Hill || Vogue Japan


So it seems that we only just started to enjoy the summer due to a sudden heatwave and ironically enough the September 2012 magazine issues have started to flood our desks! As depressing as this thought may be, luckily for us this has also brought a heap of new editorials with our amazing Elite bunch, starting first with the September '12 issue of Vogue Japan, featuring Julia Johansen, Joseph Turnbull & Cailin Hill

Photography : Matt Irwin

Guy Mercer || Because London



We pride ourselves in representing such a fashion-conscious bunch here at Elite London, and our inevitably stylish Guy Mercer being picked up on his cool urban style comes as no surprise to us.
Armed with London-proof Ray Ban + Dr. Martens combo together with his laid-back attitude, we can see why Mr Mercer is just about the coolest kid on the block!

Read the interview with Guy Mercer on Because London here.

Linnea Groendahl and Svetlana Kuznetsova || Vanity Fair Italia









Looking like stills from a 70s film, the editorial from the August 2012 edition of Vanity Fair Italia features two stunning Elite girls Linnea Groendahl and Svetlana Kuznetsova who with their movie-star-like beauty completely seduce the viewer. Photographer Emmanuele Delrio captures the duo in a vintage-styled shoot, where an eclectic selection of retro wardrobe worn by the girls, adding a nostalgic touch.

Ben Horsfield || METAL Magazine


The warm weather finally arrived and it couldn't have been a more perfect timing for METAL Magazine to release a video wishing us a happy summer!
With a tounge-in-cheek concept, the video features our boy Ben Horsfield dressed head-to-toe in Christopher Shannon taking the scenic route (that's a lot closer to home than one would think!) as he chases after his newly-discovered obsession for ... the good stuff.

Direction + Art Direction : Saty + Pratha
Styling : Santi Rodriguez

Wednesday, 25 July 2012

#MODELLOG || Sigrid Agren



When one of your first ever jobs is to close the Prada show - you know you've got something really special coming your way! The winner of Elite Model Look France in 2006, Sigrid secured a world domination when she became the face of Prada, Ives Saint Laurent cosmetics and more recently Chanel Chance, Chanel jewellery and cosmetics, as well as walking for Chanel, Christian Dior and Givenchy couture shows in Paris! Her extensive portfolio includes work by Steven Meisel, Mert & Marcus, Mario Sorrenti, Paolo Roversi, Sølve Sundsbø, Craig McDean, ... The list goes on! So, we finally caught up with the Elite sweetheart and seeing that the Elite Model Look UK National Final is just round corner - we were dying to hear Sigrid's story of how it all began for her and how she managed to keep her feet firmly on the ground.

Elite: With now our UK National Final approaching, Elite Model Look is on everyone's mind. What was your EML experience?
Sigrid: I first read about the Elite Model Look competition in the local paper and I told my mum I would like to try out so we went together to the casting. The casting was held in a big shopping mall in my home town Martinique [French island in the Caribbean] so I went and applied. At first I didn't think anything of it, but then went on to win both [regional] casting in Martinique and the national final in Paris, so I went to the World Final and I was one of the top 15 finalists. 

E: What was your first job after the EML?
S: It was a shoot for Teen Vogue in Miami and then I walked in the shows for the New York fashion week.

E: We suppose that the EML prepared you for the big change, but what was it like when you first started getting booked on big jobs? What was the reaction from your friends & family?
S: It was a very exciting time for me because EML does prepare you for a good part of modelling but there are still so many new things to experience once you start working as a full-time model. I just remember it as being very surreal.

E: So, you're originally from Martinique. What's your home place like?
S: Beautiful... Sunny, warm, plenty of beautiful beaches... My house is about 5 minutes away from the sea so I always used to go down there for a swim and long walks along the beach. 

E: Do you miss not being at home?
S: I do as my entire family are still out there, but I always make sure I go there at least once every three months, if not more. It is a really good excuse to go there, lay in the sun & relax - especially in wintertime!

E: What do you like doing when you're not working - do you have any hobbies?
S: I find it really important to keep myself active because of all the travelling I do, which is why I do a lot of yoga, play tennis and I love cycling around Paris. But I also enjoy doing ordinary things such as hanging out with my friends, going to cafes and cinemas.

E: What would you be doing not had you never gone to the EML casting and never got scouted?
S: No I can't even begin to imagine it - I'd probably be still studying, something science-related. But hey, all it took was getting entered into the Elite Model Look and my life changed forever!

E: What's the best thing about your job?
S: Probably meeting and getting the chance to work with such a variety of interesting people; I had the chance to work with incredibly talented photographers & designers and it was a real honour be a part of their work. 

E: Having been an EML contestants yourself, what would you advise all the EML girls at such an early stage of their career?
S: Always remember to be yourself and stay grounded.
Being in this industry people can get too carried away, and it is so important that models keep one foot firmly on the ground, spend a lot of time with their family and friends outside the modelling world. But definitely enjoy the experience!

E: What do you consider as your biggest achievement to date?
S: Being the face of Chanel Joaillerie and Rouge Coco is definitely something I would consider as my biggest achievement so far and I am very proud of it.

E: You tend to do A LOT of shows every season and have been for many years now - how do you do it?!
S: I try and get as much rest as possible and snack as often as I can, but most importantly my mum comes and stays with me for the final week every Paris fashion week because sometimes it can all get a bit too much! It is so nice to have someone there I can rely on and to give me moral support.

E: You must get so many gifts and freebies from all the designers... But which one has been your favourite?
S: The models usually get bags or sunglasses from the shows they do, which is why I love walking for Céline because we always get given these beautiful handbags!

E:  You must have quite few of those then!
S: ...Yeah [laughs]

E: Do you ever Google your name?
S: Yeah, I do that sometimes. There is a website called Fashion Spot and they have all the latest pictures - sometimes even before they get released in magazines and I am always curious to see how they look!

E: What are your plans for the rest of the summer?
S: I will be flying back home to the Caribbean soon and my friends and I planned to go sailing... And just take it easy!

E: Sounds like a good plan! One last thing - tell us a random thing about yourself?
S: I LOVE ice-cream - especially coconut flavour, which is so typical of the Caribbean. There are coconut ice-cream stalls everywhere on the beach and it just reminds me so much of being at home!

Amazing! Thank you so much Sigrid - everyone here at Elite London wishes you many more years of success in your astonishing career!

Jed Texas || Mixmag





Elite stud muffin Jed Texas dips in to the water and pretty much fulfills every Londoners fantasy in an Ibiza themed shoot for the latest issue of Mixmag magazine. The images have beautiful soft hues made possible by Alex Beer's photography that capture Jed amid picturesque surroundings looking sharp as he dons the hottest summer trends styled by Cristina Aranda - perfect for those hot-climate getaways!

Tuesday, 24 July 2012

Dylan Williams & Alex Whipham || ASOS A/W 12









It was such an exciting moment when one of our favourite online fashion retailers ASOS released their A/W 12 lookbook and we saw our gorgeous boys Dylan Williams & Alex Whipham in it! Wearing an eclectic mix of tailoring, cosy knits and streetwear, the pair easy us into an winter wardrobe for the cool seasons ahead.